Team SCS was a joint collaboration project between South Coast Subaru’s Parts Department and I. We worked together to build a community and a cool factor for the dealership parts department. Already being part of the race and track scene, capitalizing on that market was the right thing to do. Working closely with DC Shoes and Ken Block, we were able to bring exclusive products to SCS members.
My role was to design and execute on the vision to bring a profitable community to SCS and encourage the purchasing of softgoods and new parts.